Rising inequality, unaffordable college tuition, political polarization exacerbated by the internet, and the climate crisis all fuel anti-boomer sentiment.Īnd so Ms. Citarella added: “The merch is proof of how much the sentiment resonates with people.” You see this on both the left, right, up down and sideways.” Mr. “Previous generations have left Generation Z with the short end of the stick. “Essentials are more expensive than ever before, we pay 50 percent of our income to rent, no one has health insurance,” said Mr. Teenagers today find themselves, he said, with “three major crises all coming to a head at the Gen Z moment.” “Gen Z is going to be the first generation to have a lower quality of life than the generation before them,” said Joshua Citarella, 32, a researcher who studies online communities.
Everyone in my generation can relate to that experience and we’re all really frustrated by it.” “Those choices are hurting us and our future. “Everybody in Gen Z is affected by the choices of the boomers, that they made and are still making,” she said. Nina Kasman, an 18-year-old college student selling “ok boomer" stickers, socks, shirts, leggings, posters, water bottles, notebooks and greeting cards, said that while older generations have always looked down on younger kids or talked about things “back in their day,” she and other teens believe older people are actively hurting young people. Hundreds of “ok boomer” products are for sale through on-demand shopping sites like Redbubble and Spreadshirt, where many young people are selling “ok boomer” phone cases, bedsheets, stickers, pins and more. O’Connor is far from the only one cashing in. Teenagers just respond, ‘Ok, boomer.’ It’s like, we’ll prove you wrong, we’re still going to be successful because the world is changing.” “A lot of them don’t believe in climate change or don’t believe people can get jobs with dyed hair, and a lot of them are stubborn in that view. “The older generations grew up with a certain mind-set, and we have a different perspective,” Ms. She uploaded it to Bonfire, a site for selling custom apparel, with the tagline “Ok boomer have a terrible day.” After promoting the shirt on TikTok, she received more than $10,000 in orders. Shannon O’Connor, 19, designed a T-shirt and hoodie with the phrase “ok boomer” written in the “thank you” style of a plastic shopping bag. The meme-to-merch cycle is nothing new, but unlike most novelty products, “ok boomer” merch is selling.
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